PPC success is not measured by the best technology, its measured by the best web strategy. A very important element that can drive PPC success is Keyword Grouping, an activity in keyword management many business owners fail to perform, resulting in poor PPC performance. PPC success is about doing a lot of things right, hopefully this article give you some insight into one of the most important pieces.
What Are Bid Modifiers?
How to Calculate Bid Modifiers
Setting and Changing Bid Modifiers
from Stronghold SEO Services http://ift.tt/1SqpcZj