Strong Hold SEO Services Blog

Friday, May 20, 2016

Advanced SEO Techniques For Your Business

Advanced SEO Techniques in Melbourne Business

Advanced SEO techniques are what makes the difference between consistently showing up on the top of the first page of Google and other search engines, and showing up on the second or third pages of those search results.

Most of the time advanced SEO techniques are used by large sites, like job portals, engines, eCommerce shopping and other large sites having huge competition.

There might be many techniques but below mentioned advanced SEO techniques can help you in growing your business in no time.

Advanced SEO Technique To Drive More Traffic To Website

The Internet is a very crowded place, yet everybody wants to be on the web. Since consumers are searching for everything online, you ought to take business there too. But, surviving on the Internet can be tough, and it is getting tougher by the day. So, to rank among the top searches, to increase the traffic to your website, to boost your sales and reliability, you need to deploy advanced SEO (Search Engine Optimization) techniques to your social media and website content, and of course your digital strategies.

Search Engine Optimization (SEO) is not a new term and marketers have been using it since they have been online. SEO is basically the way you understand your target audience, and meet their needs to reach in a better way at a much faster pace. According to a report by hubspot.com, around 12 billion web searches have been recorded every month in the US alone. In the last year, the usage and popularity of SEOs have increased a lot as marketers have started to generate customer centric content and mobile optimization for better results. According to a research by searchenginewatch.com, 50% of mobile searches are done for finding a local result, while 61% of them result in a purchase.

So, you can imagine the importance of advanced SEO techniques in today’s dynamic and competitive digital market to reach prospects and ensure a prominent digital presence. The following popular technique will surely help you to keep your business on the go:

Video Marketing is on the rise:

Videos are a great way to engage the audience. According to a recent survey, 62% of all Google searches are videos. So, incorporating video content in your website increases your chance of appearing on the first few Google pages. According to the data by Quicksprout, video content gets 50 times more organic page ranks in Google than plain text, and 41% higher click through rates. So, include and index engaging videos in your website or upload on YouTube or SEO search engines to grab the attention when viewers search with specific key words.

Mobile Optimization is important:

Mobile marketing has been the most popular trend in the last year and more and more marketers are shifting to mobile apps. According to statistics, mobile searches have increased by 43% year-after-year. Google has also promised that mobile friendly websites will get a boost on mobile searches. Since, 4 out of 5 consumers use smartphones for purchasing and about 70% of mobile searches can result in an action within an hour, it is important that your content is mobile optimized. This will help you to keep yourself ahead in the competition, you need to optimize all your content and SEO strategies for mobile searches. In addition, the importance and popularity of mobile apps is increasing and hence, marketers are quickly adapting to the trend by launching their mobile versions.

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These advanced SEO techniques may not be the easiest to implement they certainly require more effort than basic keyword research and link building but they are incredibly effective. Our advanced SEO techniques will help increase your positions on Google and other search engines.

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Branding And Marketing For Your Business Success

Tuesday, May 17, 2016

Local SEO Strategy For Increased Traffic

Often times we are asked about ways to boost conversion for local SEO activity. At times traffic becomes stagnant and appears to hit a threshold but the good news is there are way in which these limitations can be overcome. The following article from Search Engine Land covers this in great detail.

Local SEO: Become the voice online for your market

How can you improve online visibility for your local business? Columnist Corey Barnett advises producing content of interest to your community, even if it’s not directly related to your business.

Effective Search Engine Optimization Tips

When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media.

Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling.

The local long-tail opportunity

Here’s an example. A local insurance agency I work with has long ranked in the first position organically and in the local map pack for most of their services. They sell auto, home, life, health and business insurance. This client also has a positive reputation online, earning rave reviews on Google and Facebook.

However, they weren’t gaining followers on social media, and website visitors were stagnant. Despite ownership of their industry’s most competitive keywords, the market was small. In a city of 250,000, only a handful of residents were actively looking for their services in Google.

So we started to write about what locals cared about. For the past two years, we’ve done a list article on all the reasons their city is the best place to live. In some months, it even outpaces traffic on the home page.

Takeaways

Four of the top 10 most popular pages have nothing to do with their services.

35 percent of traffic is coming from blog posts focused on their community.

44 percent of traffic is coming from the blog.

Other articles we’ve written include activities to do outdoors, where to propose in their city and the truth about local crime. The formula is to write blog content aligned with your audience and location, even if it doesn’t directly align with your service. These topics would work for most cities and consumer-facing businesses.

Article Source

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Saturday, May 14, 2016

Effective Search Engine Optimization Tips

SEO tips can vary enormously and much depends upon which SEO company or SEO consultant within that company you speak to. There are several hundred techniques to achieve higher ranking in the search results. There are a lot SEO tips to consider for your business.

These local SEO tips are for businesses who want to improve their visibility in local search results, which are those for which Google lists 3 local businesses and a map above their normal search results.

Whether local or organic, SEO tips can also help you determine which search engine optimization company that is best suited to help you reach your goals for organic search domination.

The following are Top 16 SEO tips that you can use to start improving the search engine ranking of your website.

Top 16 Most Effective Search Engine Optimization Tips [Infograpic]

SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. The below Infographic, curated and designed by Dilate Digital, takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs

According to Ahrefs research, the most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa.

Website design must also fulfill the requirements of user-experience and search engine friendliness. To track your website performance and bugs, Google’s Search Console is your best option, while to understand traffic changes, landing page performance and other SEO elements, Google Analytics plays a vital role. Other factors that need to be considered are, content optimization and website speed (both for desktop and smart phone users), image optimization, link building, social media, Google Penalty recovery, content promotion and General SEO tips and advices.

Take a look at the key elements identified below.